TRIX Cereal Rabbit vinyl squeak toy

Description

TRIX Cereal Rabbit vinyl squeak toy
Rabbit advertising mascot for the General Mills cereal TRIX
Back of left leg says Trix
Back of right leg says General Mills Inc REG TM
Measures @ 8  1/2" tall + dates to the 1970s
No child or pet teethmarks.  A bit of paint loss on his face, with his overall condition being Good. His squeaker works, but is a little breathy. His head turns.
Trix Rabbit is one of the remaining pieces from a large collection of ad characters I had collected over the past 40 years + has been in a smoke-free environment during that time. Please see my other advertising figure auctions.
Please, too, consult the pix + contact me with any questions!